Hi, we’re Favorite Child, a strategic branding and design agency within Quad.

From brand positioning and identity to packaging, retail and experiential, we design brands people pick first, brag about most and adore forever. 

We start at the heart of your audience to uncover the thing people love most about your brand. Then we make it impossible to ignore. Because favorite brands aren’t just seen. They’re chosen. Not by luck. By design. 

What we do

Basically, we do it all. From soup to nuts and back. No project is too small — or too large, for that matter. We have the superpowers in-house to handle it all with ease, rigor, smarts and a dollop of fun. That’s just what we do.

Brand Strategy

Design Strategy

Visual Identity Systems

Packaging Design

Environmental Design

Corporate Communication

Our Favorite Clients

Our Favorite Children

  • Cari Bucci-Hulings | President, Quad Agency Solutions

  • Mike Caguin | Chief Creative Officer

  • Katie Kelly-Landberg | SVP, Business & Brand Leadership

  • Jaima Clavette | VP, Operations & PMO

  • Veronica Padilla | VP, Head of Design

  • Richard Gordon-Smith | Group Creative Director

  • Linda Lincoln | Associate Creative Director

  • Whitney Desens | Associate Creative Director

  • Erin Rose Slechta​ | Senior Designer

  • Chris Stoltz | Associate Creative Director

  • Christina O’Grady | Senior Designer

  • Nicholson Kenney​ | Designer

  • Erik Jacobs | Director of Creative Studio

  • Leslie Holt​ | Senior Designer

  • Keith Kudla | Group Account Director

  • Tricia Warren | Group Account Director

  • Jack Lunt | Director, Project Management

  • Brianna Houser | Director, Project Management

  • Aaron Christensen | Designer

  • Sam Falbo | Creative Director

  • Micah Taupule | Associate Creative Director

  • Susan Fuentes | Associate Creative Director

  • Magdalene Kasprzak | Sr. Art Director