Avant was evolving from a financial technology company expanding access to credit, becoming a credit-first neobank with a full array of financial products, including credit cards, personal loans, mobile banking and more. We helped Avant transform their brand from the bottom up, injecting it with energy, motion, and go-getter confidence, reflecting the resilience and tenacity of those who know what it means to tackle real financial challenges. Through vibrant colors, dynamic patterns, empowering language and inspiring photography, the new brand communicates a clear, bold and determined message: We’ve got what it takes to help you move financially forward.